JD.Com Says Apple Favorite Smartphone in Rural China, Then Huawei, Xiaomi

Yicai

2016-12-05

(Yicai Global) Dec. 5 -- A market report by ecommerce giant JD.com Inc. [NASDAQ:JD] states that demand for smartphones among rural ecommerce consumers in China has grown rapidly, with Apple, Huawei and Xiaomi the favorite brands for Chinese farmers.

The report shows Apple, Samsung and Huawei as the most popular brands in rural areas in 2013-2014, with Xiaomi dislodging Samsung from third-place from 2015.

Brand recognition is very important for rural users in selecting smartphones, the report suggests. Also, rural consumers use mobile devices far more frequently than their urban counterparts, and many have never even used personal computers.