Big Data Helps Alibaba’s Travel Arm Fliggy to Fly, CEO Says

Wu Ziye / Yicai

2016-12-12

(Yicai Global) Dec. 12 -- Fliggy, an online travel agency, owned by e-commerce giant Alibaba Group Holding Ltd. [NYSE: BABA], is using Big Data to research young consumers’ leisure demands and provide specific services to them accordingly, Li Shaohua, CEO of Fliggy told Yicai Global.

Big Data is widely used in the travel industry, based mainly on two aspects. First, the application of real time data by mobile internet has become more and more extensive. Second, more and more young consumers have become the main driving force of travel. Most of them prefer to travel according to their own needs, instead of by arrangement with traditional travel agencies,” Li said.

“They are more concerned about controlling information and making decisions, or even conduct interactions during the travel experience in real time. All of these require the application of data.”

Fliggy has an advantage in the marketplace over older competitors such as Ctrip.com and Qunar.com, who recently merged, and Tuniu.com, Li said, as potential competitors in the current market have done far less to meet the needs of younger consumers.

Big Data would be used in three ways by Fliggy in the future. First, connect consumers more effectively through data. Second, connect consumers’ credit and behavior data with merchant services in series. Third, match the large amount of content data that can be connected to on mobile internet in real time to discern the particular needs of consumers, Li said.

Fliggy was previously called Alitrip and was rebranded in November this year.