(Yicai Global) Dec. 13 -- China’s Ministry of Culture has made detailed rules on the qualifications of online performance operators and online performers in a document, which will take effect Jan. 1, 2017, and which may greatly impact the country's booming -- yet under-regulated -- internet celebrity industry.
Per the document, online performance operators must apply for a license with provincial-level culture administrations to engage in online cultural operations. They must also demand that performers register their real names with a valid identification card and verify performers’ registrations via in-person or video interviews, or other like effective means.
The document also mandates that operators that lack the ability to self-review their content and monitor it in real time are barred from establishing online performance channels. Operators also may not provide performance channels to performers abroad.
The document orders operators to submit their self-review information -- including real-time monitoring, resolution of problems identified and information on performers providing illegal and/or irregular content -- to the culture ministry on a regular basis.