(Yicai Global) April 13 -- As Chinese parents place ever greater value on quality education, study tours abroad for their children are becoming a matter of rigid demand among those born after the 1970s and 1980s, from the standpoint of both consumption and learning.
Online travel platform Ctrip.Com International Ltd. has officially inaugurated its Ctrip Global Study Tour Platform and issued its 2017-2018 Study Tour Market Report.
The number of pupils in China’s K12 education is 180 million, the report estimates. The ratio of these participating in study tours and summer camps is projected at about 5%, or about one million trips.
The rate of those in K12 education going for study tours or summer camps will hopefully rise above 10 percent within three years, the report projects, as ever more Chinese families favor study tours or camps abroad, and the scale of foreign study tours is estimated to reach one million this year, and revenue to exceed CNY30 billion (USD4.8 billion), the report predicts.
The increase in the number of overseas person-trips will reach 50 percent, the report forecasts based on scrutiny of bookings on the Ctrip study tour platform from last year’s summer vacation to the winter holiday earlier this year, with each person spending CNY29,000 on average, contrasting strongly with the CNY4,200 per capita shelled out on similar domestic travel.
This is because travel products have a certain consumption threshold, Ctrip found from researching its users. Those consuming foreign travel products are mainly middle-class or wealthy, and over 70 percent of these households have annual income topping CNY300,000, whereas that of those opting for domestic tripping is between CNY150,000 and CNY300,000.
Ctrip also discovered from its data that the age of child travelers is falling, whether travel is domestic or overseas. The average age of those going abroad for the first time was 12.1 in 2017 to 2018, while the average age of kids traveling domestically for the first time was 8.8. Compared to 2015-2016, these were decreases of 0.8 and 1.2 years, respectively. The main takers of domestic camps are primary school pupils and junior high school students, whereas those going abroad were mainly in junior high and high school.
Editors: Ben Armour