Advertising

China’s Online Live Streaming Platforms’ Latest Invention Generates Multimillion-Dollar Ad Revenues

China’s Online Live Streaming Platforms’ Latest Invention Generates Multimillion-Dollar Ad Revenues

As the year 2018 has started in earnest, China’s internet market has come up with a new buzzword and product…

Jan 11, 2018
Zhao Chenting & Jiang Xuan
Baidu’s Agents Hard-Sell In-Feed Ads by Tying Them With Search Ads

Baidu’s Agents Hard-Sell In-Feed Ads by Tying Them With Search Ads

Agents of Beijing Baidu Netcom Science and Technology Co. [NASDAQ: BIDU] hard-sell in-feed advertisements to advertisers by requiring them to…

Sep 26, 2017
Xu Wei