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JD.Com, Xiaomi Team Up to Build Data-Based Precision Marketing Platform

JD.Com, Xiaomi Team Up to Build Data-Based Precision Marketing Platform

China’s biggest online retailer JD.Com and tech and internet firm Xiaomi have teamed up to develop a targeted marketing platform that enhances user experience by offering more suitable ads.

Aug 15, 2018
Xu Wei
Facebook Seeks to Open China Innovation Hub

Facebook Seeks to Open China Innovation Hub

Facebook said it plans to set up a technology innovation center in China to help local developers, innovators and startups.

Jul 25, 2018
Xu Zuwei & Liao Shumin
China’s Online Live Streaming Platforms’ Latest Invention Generates Multimillion-Dollar Ad Revenues

China’s Online Live Streaming Platforms’ Latest Invention Generates Multimillion-Dollar Ad Revenues

As the year 2018 has started in earnest, China’s internet market has come up with a new buzzword and product…

Jan 11, 2018
Zhao Chenting & Jiang Xuan
Baidu’s Agents Hard-Sell In-Feed Ads by Tying Them With Search Ads

Baidu’s Agents Hard-Sell In-Feed Ads by Tying Them With Search Ads

Agents of Beijing Baidu Netcom Science and Technology Co. [NASDAQ: BIDU] hard-sell in-feed advertisements to advertisers by requiring them to…

Sep 26, 2017
Xu Wei