WORLD CUP

Chinese Tourists in Russia Splurged USD65 Million During World Cup

Chinese Tourists in Russia Splurged USD65 Million During World Cup

Chinese Tourists in Russia Splurged USD65 Million During World Cup. Chinese tourists who flocked to watch World Cup matches in…

Jul 19, 2018
Liu Jing & Liao Shumin
Vatti Bails on World Cup Pledge to Refund Nearly USD12 Million to Customers

Vatti Bails on World Cup Pledge to Refund Nearly USD12 Million to Customers

Vatti Bails on World Cup Pledge to Refund Nearly USD12 Million to Customers. Chinese appliance maker Vatti, which pledged full…

Jul 19, 2018
Xu Zuwei
World Cup Boosted Hisense Sales in Russia as Fans Demanded Bigger TVs

World Cup Boosted Hisense Sales in Russia as Fans Demanded Bigger TVs

World Cup Boosted Hisense Sales in Russia as Fans Demanded Bigger TVs. Chinese electronics manufacture Hisense saw television sales more…

Jul 16, 2018
Liao Shumin
Chinese Companies Siphon Spectacular Sponsor Profits From World Cup

Chinese Companies Siphon Spectacular Sponsor Profits From World Cup

Companies are adopting various marketing approaches and assuming sky-high advertising expenditures to tap into the marketing effectiveness of the World Cup.

Jul 5, 2018
Chen Hanci & Wang Zhen
Vatti Costs French World Cup Win at USD4.3 Million

Vatti Costs French World Cup Win at USD4.3 Million

Chinese home appliance maker Vatti has played down the potential cost of a recent marketing promotion linked to the success of the French national team at the World Cup in Russia.

Jul 5, 2018
Liao Shumin
Paybacks for French World Cup Win Will Not Hurt It, China Appliance Maker Vatti Says

Paybacks for French World Cup Win Will Not Hurt It, China Appliance Maker Vatti Says

Vatti instituted a marketing campaign with the slogan, ‘Vatti Will Give Full Refunds If France Wins.’ With Team France now…

Jul 2, 2018
Xu Wei
Investors Show Vatti Red Card Over France World Cup Promise

Investors Show Vatti Red Card Over France World Cup Promise

The success of the French national soccer team at this year's World Cup could lead to a hefty payout from…

Jul 2, 2018
Liu Jing
China’s Market City Yiwu Exports World Cup Products to More Than 100 Countries
Jun 27, 2018
Yicai Global
Chinese Firms Leverage FIFA World Cup to Foray Foreign Markets

Chinese Firms Leverage FIFA World Cup to Foray Foreign Markets

The number of Chinese sponsors has seven-folded in this year's FIFA World Cup in Russia as more and more firms look to leverage the overseas marketing opportunity.

Jun 26, 2018
He Tianjiao & Le Yan & Luan Li
100,000 Chinese Are Packing Their Bags for Russia as 2018 World Cup Draws Nearer

100,000 Chinese Are Packing Their Bags for Russia as 2018 World Cup Draws Nearer

China’s online travel agencies expect 100,000 Chinese will flock to Russia to watch the 2018 FIFA World Cup this year, according to the latest data.

Jun 12, 2018
Tang Shihua
World Cup Rights Are Just One Part of Youku’s Long-Term Sports Goals, President Says

World Cup Rights Are Just One Part of Youku’s Long-Term Sports Goals, President Says

Winning the exclusive rights to broadcast the 2018 World Cup in China is just one part of Alibaba Group Holding’s…

Jun 11, 2018
Wang Hai & He Tianjiao
Chinese Firms Become Largest World Cup Sponsors

Chinese Firms Become Largest World Cup Sponsors

China's soccer team was bumped from the 2018 FIFA World Cup on Sept. 5 in Qatar, but Chinese companies are…

Jun 11, 2018
Zhou Fang