Airbnb to Roll Out New ‘Plus’ Feature in Shanghai

Airbnb to Roll Out New ‘Plus’ Feature in Shanghai

James Boynton

Date: Tue, 04/10/2018 - 13:24 / source:Yicai

(Yicai Global) April 10 -- Short-term lodging platform Airbnb Inc. is following through on its plans to make China its biggest market by rolling out its new Airbnb Plus rating system in Shanghai.

China’s most populous city will become of the first 13 in the world to take on Airbnb Plus, the San Francisco-based company said at a press briefing. The new system involves Airbnb staff checking landlords’ properties in person to ensure they meet standardized quality criteria.

Co-founder Nathan Blecharczyk said back in December that the company would aim to make China it’s largest business by 2020. That was after a bumper year saw dwelling numbers double to 150,000 and user numbers almost quadruple to 2.25 million.

Airbnb already has a dedicated property review team in China and will assess properties in line with international standards, said Pan Ji, vice president of operations management in China. The firm will also work with partners to help landlords make their homes more appealing to users.

The firm unveiled its latest strategic plans on Feb. 22, adding four new property types to its portfolio: Vacation Homes, Unique, Bed and Breakfast and Boutiques. It also introduced the new Plus service, and Airbnb Beyond, which is for luxury homes.

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Keywords: Airbnb, Shanghai