Alibaba Starts Giving Video Fingerprints to Online Retailers to Fight Piracy
Yicai Global
DATE:  Apr 10 2019
/ SOURCE:  YICAI

(Yicai Global) April 10 --  Chinese tech giant Alibaba Group Holding has created a technology that  matches each online video ad with a unique identity in order to protect  intellectual property. 

Alibaba's security lab  created "fingerprints" for advertisements on its online retail  platforms of Taobao and Tmall by the means of coding and compression of  each frame, state-backed Xinhua News Agency reported, citing He Yuan, a senior algorithm expert at the lab. 

Vendors on Taobao and  Tmall can upload their videos and have a fingerprint generated  automatically. If the system finds out about another similar video, it  will alert the original creator. 

Short videos have become a  popular form of advertisement for sellers on e-commerce platforms, but  an application process for video patents can take up to 30 days, which  leaves plenty of time for rivals to plagiarize. 

More than 7,000 businesses  have signed up to participate in the project during a time period of  one month. More than one million videos with a duration between 20 and  30 seconds can be examined each day, according to the Hangzhou-based  tech firm. 

Editor: Emmi Laine 

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Keywords:   Video Fingerprint,IP Protection,AI Algorithm,E-commerce ,Tmall,Taobao,Alibaba,Internet Piracy