} ?>
(Yicai Global) April 10 -- Chinese tech giant Alibaba Group Holding has created a technology that matches each online video ad with a unique identity in order to protect intellectual property.
Alibaba's security lab created "fingerprints" for advertisements on its online retail platforms of Taobao and Tmall by the means of coding and compression of each frame, state-backed Xinhua News Agency reported, citing He Yuan, a senior algorithm expert at the lab.
Vendors on Taobao and Tmall can upload their videos and have a fingerprint generated automatically. If the system finds out about another similar video, it will alert the original creator.
Short videos have become a popular form of advertisement for sellers on e-commerce platforms, but an application process for video patents can take up to 30 days, which leaves plenty of time for rivals to plagiarize.
More than 7,000 businesses have signed up to participate in the project during a time period of one month. More than one million videos with a duration between 20 and 30 seconds can be examined each day, according to the Hangzhou-based tech firm.
Editor: Emmi Laine