(Yicai Global) March 19 -- China’s Guangdong province-based animation company Alpha Group Co. has partnered with famous cartoon series Peppa Pig copyright holder, the Entertainment One UK Ltd., also known as eOne UK, to jointly develop Peppa Pig-based products such as toys.
Alpha Group will cooperate with eOne to launch a new theme series of toys in the fourth quarter of this year, business news outlet outlet Winshang reported today. The company will create products with innovative gameplay and strict quality standards and cover multiple price ranges to provide consumers with more choices, it said.
The company will cooperate with the Alpha Group more comprehensively, and at the same time carry out large-scale anti-counterfeiting actions to curb infringement of its various brands, eOne, said, adding the Chinese market is very important to the company's global strategy
Peppa Pig was premiered in the UK in 2004 and aired on China Central Television’s children's channel in August 2015. Last September, the fifth season series of Peppa Pig received much bigger attention after it was launched on major video sites in China. Many young people used the pictures in the drama to create chat expressions and shared funny videos about it on the video sharing website Bilibili. Peppa Pig-related videos were viewed for at least 45 billion times on the internet in China, data show.
Founded in 1993, Alpha Group is China's leading animation entertainment industry group. The company also reached cooperation with Nickelodeon TV Station and obtained copyright license for another internationally renowned cartoon, SpongeBob SquarePants, last month.