Ant Financial to Commercialize 'Smile-to-Pay' at KFC
Zhang Xia
/SOURCE : Yicai
Ant Financial to Commercialize 'Smile-to-Pay' at KFC

(Yicai Global) Sept. 01 -- Ant Financial, an Alibaba Group Holding Ltd. [NYSE:BABA] affiliate, has teamed up with Yum! Brands Inc.'s [NYSE:YUM] KFC to migrate online payments to offline consumption scenarios through a 'Smile-to Pay' function, China Securities quoted the pair as saying.

In order to pay, customers will need to face a 3D camera, which will automatically take pictures and scan the user's face. A screen will then display the customer's information, and they can complete the payment by clicking a confirm button on the screen.

The Smile-to-Pay technology is based on biometric identification, in which Ant Financial has four years of experience.

Commercializing the payment method should lay a foundation for the application of biometric identification in other fields.

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Keywords: Alibaba , ANT FINANCIAL , KFC , Payments , Biometric Identification