(Yicai Global) Jan. 4 -- As China's traditional Spring Festival approaches, Apple Inc. has launched promotional campaigns in China. Consumers buying select Mac or iPhone products on Jan. 6 will get a free red pair of Beats Solo3 wireless headphones worth CNY 2,288 (USD330), according to Apple's official website.
Apple announced its Spring Festival promotion through various channels, including on social media and websites yesterday. In addition to the red headphones, accessories made by third parties such as the New Year-edition phone cases and drones will also be available at Apple's official stores and on its website.
Last year, Apple introduced a red watchband for Apple Watch specially designed for Chinese users ahead of the Spring Festival in a bid to attract more local consumers with products with Chinese characteristics.