China's Quality Regulator Blacklists Coca-Cola for Second Time in Less Than a Year
Yicai Global
/SOURCE : Yicai
China's Quality Regulator Blacklists Coca-Cola for Second Time in Less Than a Year

(Yicai Global) June 6 -- China's quality regulator has blacklisted Coca-Cola for a second time in less than a year.

The General Administration of Quality Supervision, Inspection and Quarantine has ordered the return of a shipment of Coca-Cola's instant black coffee imported by Shanghai Dongbo Import & Export Co. because of a mismatch between the goods and entry documents.

Last August, the regulator posted a list of substandard imported foods and cosmetic products seized the previous June, including six batches of Coca-Cola frozen concentrated orange juice totaling 79.2 tons that were returned due to excessive total plate count.

Coffee and fruit juice have gained in popularity among Chinese consumers in recent years. The country's coffee market has grown between 15 and 20 percent every year, according to Food & Beverage Online. In particular, instant coffee products have flourished with an annual growth rate of over 34 percent.

Instant coffee has become the market trend. Coca-Cola launched its high-profile Georgia brand, while C'estbon partnered with Japan's Kirin Fire Coffee. Meanwhile, Starbucks collaborated with Master Kong to produce a coffee product for white-collar professionals at an affordable price, and Uni-President released its Hey series, a new instant coffee brand. Wahaha launched its Maoyuan Coffee.

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