China's Tourism Industry Plugs Tours of Island Destinations Favored by Celebrities Tying the Knot
Yicai Global
/SOURCE : Yicai
China's Tourism Industry Plugs Tours of Island Destinations Favored by Celebrities Tying the Knot

(Yicai Global) Aug. 2 -- China's tourism industry is rolling out a series of island tours, capitalizing on the far-flung wedding destinations of popular movie and television stars. Island tours command premium prices. Couple that with the celebrity effect and supplementary services, and the industry's profits could double, Yicai Global has learned.

Take Bali as an example: beautiful scenery; easy-to-get Indonesian visas; and a top destination in high season. Tour agencies have already gotten to work promoting the hotels and products used by Taiwanese actors Ms. Ruby Lin and Mr. Wallace Huo at their Bali wedding.

Increasing numbers of enquiries are being made about Bali tours as several celebrity couples held their marriage ceremonies on the island, said Mr. Chen Fang, product manager at Utour Holiday Product Center.

Fans are willing to fork out money for the same products as celebrities. Even non-fans feel it is a great experience to stay at the same hotels where stars have stayed, said Ms. Qu Jia, founder of Jiqi Trip and an expert on the tourism industry.

Tourism professionals have devised full-service tours that include photography, ceremonies and entertainments. That has allowed them to hike prices and make twice as much profit from island weddings. In addition to directly retracing the footsteps of celebrities, some are planning marketing campaigns in which stars can live stream online while promoting an island tour.

Travel agencies including Tuniu aim to attract more tourists by promoting 'celebrity tours + live streaming,' bringing together celebrities, destination travel and the Internet. Live streaming of an entire celebrity tour can quickly convert viewers into tourists, boosting the bottom line.

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