Chinese Real Estate Firm Shimao Group Kicks Off Strategic Cooperation With Soccer Giant Barcelona
Yicai Global
/SOURCE : Yicai
Chinese Real Estate Firm Shimao Group Kicks Off Strategic Cooperation With Soccer Giant Barcelona

(Yicai Global) April 14 -- China's real estate Shimao Group confirmed its signing of a strategic cooperation agreement with Spain's FC Barcelona, China's official Xinhua News Agency reported.

Shimao Group did not disclose specific details of the deal.

"Shimao will effectuate a comprehensive upgrade of brand strategy through this cooperation, with more focus on the lifestyle and community services consonant with the sporting spirit and a greater concern for the growth of youngsters, while also contributing to the development of China sport together with Barcelona," said Shao Liang, Shimao Group's vice president and general marketing manager.

Shimao's move may be an incident to its sports marketing master plan and involve the development and use of soccer IP, sports cultural products and many other factors. Pundits also puzzle over whether Shimao's cooperation with Barcelona means it will work with the team to stage youth training camps and cultivate and train players.

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Keywords: Barcelona FC , Shimao Group , Investment