(Yicai Global) April 24 -- The first China International Import Expo is on the hunt for new exhibitors after penning deals with 906 companies from 61 countries looking to host displays at the fair, which takes place in Shanghai this November.
A hundred and three of the contracted firms are listed on the Fortune 500, according to the office of the expo’s organizing committee. More than a third are from developed countries, including the United States, Japan and Germany, and another third are from Belt and Road nations, those involved in Xi Jinping’s grand plans to develop infrastructure and trade across Asia, Africa and Europe.
“The goal of the expo is to become a global product launch platform,” Sun Chenghai, deputy director of the CIIE Bureau said in a recent press briefing. “We expect many exhibitors to unveil new products for the worldwide market or their latest research and developments, such as the Microsoft Hololens, Swedish cancer radiotherapy equipment and new helicopters from Italy’s Leonardo SPA.
The expo’s screening criteria weeds out companies which are not “world-class, high quality and distinctive,” Sun said.
Volkswagen AG, the world’s largest carmaker, plans to display models by Volkswagen, Audi, Porsche, Bentley and Lamborghini in a display area spanning 3,000 square meters, he added. The globe’s biggest chemical company DowDuPoint Inc. plans to put on its biggest display of the past decade.
Preparations for the expo are going smoothly, Sun said. As of April 17, it had contracted 157,000 square meters worth of exhibition area and received expressions of interest from more than 1,700 potential exhibitors, including those which have already inked contracts.
In terms of exhibitor numbers, the most popular displays are apparel, consumer goods, food and agricultural products, while the largest displays are for smart and high-end equipment and cars. The event will also play host to trade promotions and forum meetings and is planning to upgrade the venue and run digital exhibitions.
Editor: James Boynton