(Yicai Global) May 8 -- The Czech Trade Promotion Agency is prepping local exhibitors for success at the first China International Import Expo to be held in Shanghai this November as the nation looks to restore trade balance with China and the rest of the world.
Advance preparations are necessary, Radomil Dolezal, CzechTrade's general director, said in an interview. His organization is teaching local exporters about Chinese culture and explaining how they can better to do business there to optimize trade.
China is the Czech Republic's second-largest source of imports and sent USD11.9 billion worth of commodities its way last year, according to European Union data. The Czech Republic exported USD2.4 billion worth of goods in return, slowing the discrepancy but still leaving a gaping trade deficit that Dolezal hopes to reduce.
The Czech Republic is striving to adjust its imports and exports in order to achieve an overall trade balance, Dolezal said, adding that it had garnered some success over the past two years with global exports growing 30 percent and imports rising 8 percent.
Some manufacturers have already responded to invitations to attend the fair as exhibitors, he continued. Czech products to be showcased include car care products, musical instruments, agricultural products and food processing technologies, particularly those for world-renowned Czech beer and fine wines, Dolezal added, saying a number of travel agencies will also attend after a bumper year for Chinese tourism in the country last year.
The CIIE is a unified business platform which eliminates the need for exporters to participate in many decentralized trade fairs, he said, adding that it will play a key role in making trade and commerce more efficient.
Editors: Emmi Laine, James Boynton