(Yicai Global) Nov. 14 -- Multiscreen interactive technology solutions provider Lebo Touping raised USD9.79 million (CNY65 million) in series A+ funding. Qianhai Fund of Funds LLP led the round, which T-R EX Capital, Bojiang Capital and Yihejuncheng participated in.
Lebo previously received angel funding in a round led by Tamarace Capital and CNY25 million in series A financing in a round led by GSR United Capital.
Lebo’s tools allow users to play music, games and other entertainment content from their mobile phones on their televisions.
Lebo has formed collaborations with more than 85 percent of domestic TV and TV box manufacturers, covering 89 million television terminals. It works with Konka Group Co. [SHE:000016], Sichuan Changhong Electric Co. [SHA:600839], TCL Corp. [SHE:000100], Alibaba Group Holding Ltd. [NYSE:BABA], Xiaomi Inc. and Leshi Internet Information and Technology Corp.
Lebo Touping will cover 200 million terminals by next year, said Feng Sen, Lebo’s founder.
Most of Lebo’s profits come from its business-to-business operations and it will try to boost its consumer-generated profits through advertising.
Multiscreen interactive ads can drum up businesses in gaming and other fields, and this advertising model will be very popular, said Feng.
“For example, when you see a BMW on TV, your mobile phone will have a steering wheel for the BMW and through the connection of Lebo, you could step on the virtual accelerator and take a test drive,” Feng said.Keywords: MSCI, TV, APP, Content Display, Lebo