Facebook Halts Ads From Chinese Utility Apps Due to Misleading Adverts
Yicai Global
/SOURCE : Yicai
Facebook Halts Ads From Chinese Utility Apps Due to Misleading Adverts

(Yicai Global) Feb. 10 -- Facebook requested its advertising agents to suspend all ads for Chinese utility apps due to suspected deceptive advertisements. Many leading Chinese internet companies such as Cheetah Mobile Inc., 360 Mobile Security Ltd. and Baidu Hong Kong Ltd. have been affected by the decision.

In view of the large number of violations among Chinese app ads recently, it was decided to suspend them from Feb. 8, the main targets being memory cleaning and battery management apps, Facebook said in an email to one of its advertising agents. It did not say when they can resume.

Facebook earned almost 15.5 percent (USD1.34 billion) of its total advertising revenue from the Asia Pacific region in the fourth quarter of last year. A suspension will have an impact.

In recent years, many mobile cleaning, battery diagnostic and anti-virus apps and input method editors developed by Chinese internet firms performed strongly in overseas markets. With 1.86 billion monthly active users, Facebook has become one of the main marketing channels for the apps in addition to Google Play and Apple App Store.

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