(Yicai Global) Jan. 10 -- Chinese electronics appliance maker Hisense Electric Co. [SHA:600060] and its mammoth South Korean counterpart Samsung Electronics Co. [KS:005930] debuted TVs at the International Consumer Electronics Show that started yesterday in Las Vegas in the US state of Nevada.
An industry consensus holds that TV screens will get larger, said Liu Hong, chairman of Hisense, at a press conference during the CES. The company will showcase 80-inch, 88-inch, 100-inch and 150-inch laser televisions at the exhibition. It will also introduce a 300-inch home theater this March.
Hisense, which has invested in research and development of laser televisions over the past four years to develop next-generation breaking-edge TV technologies, has now wrested a 60 percent share in China's super-size TV market, defined as 85-inch and up.
Samsung unveiled its 146-inch Micro LED TV 'The Wall' at the show. Micrometer LED technologies enable it to significantly improve luminous efficiency and LED lifetime, while lowering power consumption.
As manufacturing of the Micro LED is still immature and entails high production costs, a long road remains until its commercial application, noted Zhang Bing, director of China market research at international research institute IHS Markit. Mainstream LCD and OLED technologies are suitable for 55-inch to 65-inch TVs, while 100-inch and larger sets will undergo a sharp rise in production costs, so Micro LED will become a future mainstream technology.