(Yicai Global) Sept.21 -- Mr. Jack Ma, founder of Chinese e-commerce giant Alibaba Group Holdings Ltd., has been tapped as special adviser on youth entrepreneurship and small business to the United Nations Conference on Trade and Development.
This is the first time since 1964 that UNCTAD has named anyone to such a role, according to a report from Alibaba media affiliate iwshang. Mr. Ma will bring expertise, results and vision to the role, Geneva-based UNCTAD said.
Mr. Ma has proposed the idea of an Electronic World Trade Platform (eWTP), an Internet-based approach to helping small- and medium-sized enterprises more easily take part in global trade. The concept was included in the official communiqué of the G20 Summit held in Hangzhou, China, earlier this month.
Mr. Ma will receive a red United Nations laissez-passer, a travel document issued to United Nation's senior officials granting them diplomatic privileges.