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(Yicai Global) May 6 -- JD.Com has brought onboard a diverse range of recruits including drone flight service providers and e-sports players as the Chinese tech giant looks to tap emerging markets, Beijing Youth Daily reported.
The new additions mark the Shenzhen-based firm's first step towards recruiting 15,000 employees this year in accordance with plans set out in March.
With a starting annual salary of CNY1 million (USD149,000) per year, the position of e-sports player is much sought-after among China's Generation Z. JD set up an e-sports team called JDG in 2017 and has League of Legends and Player Unknown's Battlegrounds divisions.
Other new recruits include 'freshness seekers' tasked with bolstering the firm's food product offerings.
The company nearly doubled its registered capital in e-sports unit Jingdong Xingyu Gaming Culture Communication to CNY110 million on April 25. The subsidiary also expanded its scope to food sales, catering and internet access.
Drone flight service provider is a new position for the industry and expands on the role of pilot. Responsibilities include conducting system controls, route-planning, transportation scheduling, drone disassembly, routine maintenance and other services.
The firm has flight service bases in Suqian, Jiangsu province and Xi'an, Shaanxi province. JD earmarked CNY50 million for the 1,400 square-meter Suqian facility, of which CNY10 million has already been invested. It features a construction area and offers teaching, simulation exercises, disassembly and internships. There is also an outdoor area spanning 200 acres allowing up to 150 people to conduct practical training.
The firm's new 'freshness seekers' will visit high-quality fresh produce sources globally and directly buy them for JD's stores, providing consumers with high-quality foods at an affordable price.
JD began selecting fresh products according to customers' needs in 2016 when it set up a professional search team of about 200 people to engage with multinational governments and enterprises.
The company has also brought in 'intelligent customer service system experts' to teach robots to speak. They are dedicated to building intelligent customer service robot apps and setting up human-machine dialogue programs for customer service scenarios.
Editor: William Clegg