(Yicai Global) Oct. 18 -- Chinese e-commerce giant JD.com Inc. [NASDAQ:JD] and tech stalwart Tencent Holdings Ltd. [HKG:0700] will release unbounded retail solutions in a bit to integrate the latter's social media platforms and content with JD.com's online retail platform, Tencent Tech reported yesterday.
The pair will tailor marketing services for consumers by combining their buying habits on JD.com with their social behaviors on messaging and lifestyle app WeChat.
JD.com will also link its e-commerce platform with WeChat stores to share coupons and membership services. The two firms will ramp up cooperation with third-party brands and allow membership cards for offline stores to be used on JD.com and in WeChat stores.
The solution will help consumers who share interests to form online communities, interact with their favorite brands and contribute to content creation and designs for these brands, said Xu Lei, chief marketing officer at JD.com.
Tencent and JD.com are currently running trials for the new program with a number of brands. Those involved with the program will receive strong support from JD.com's member data and Tencent's massive user resources.