(Yicai Global) Dec. 26 – "Yellow bicycles" one often comes across in China's cities recently under the label "ofo," a leading bicycle sharing service operator in China, will pop up in the streets of the Silicon Valley and London in near future. Payments will be made using credit cards during the trial operation period.
Ofo released its global strategy on Dec.23, declaring its plans to launch trial operations in the Silicon Valley and London. "Ofo bicycles" will soon appear on the premises of such companies as Google and Facebook in the Silicon Valley. Ofo said it also plans to launch "mega city sharing" plans in overseas markets in the future.
Under the plan, several thousands of bicycles will be offered during trial operations. The overseas versions of yellow "ofo bicycles" will be designed according to the average height, body build and preferences of European and American users, and will have larger dimensions than "yellow bicycles" in China.
Ofo decided to start with North America and Europe, because of the higher penetration rate of mobile internet, strong demand for short-trip vehicles and rich local "bicycle culture" in these regions, notes ofo's founder and CEO, Dai Wei. In the future, ofo will launch bicycle sharing services in other parts of the world.