(Yicai Global) April 13 -- “Ctrip's investment in Scotland is a great example of collaboration between Scotland and China in the key areas of tourism and the economy -- and with a direct flight between Edinburgh and Beijing about to begin, this will only go from strength to strength,” First Minister of Scotland Nicola Ferguson Sturgeon said in Shanghai on April 11, as online media Globenewswire reported.
The number of Chinese tourists visiting Scotland increased by more than 120 percent last year from the year before, with their per capita consumption up by 50 percent to CNY14,400 (USD2,288). Edinburgh has also become the most popular UK tourist destination for Chinese tourists after London and will become even more so when the nonstop air link between the Scottish capital and Beijing takes off in June.
Ctrip.Com International Ltd. announced these latest data when Sturgeon visited the company’s Shanghai headquarters on April 11, as online news outlet The Paper reported yesterday. Scotland will continue to develop the trade relations with China with which it has achieved such great success. Scottish exports to China, which rose 40 percent last year alone, Sturgeon said at a seminar Ctrip hosted that same day.
The company acquired Skyscanner, a Scottish-based flight search engine and direct booking platform, for CNY12 billion at the end of 2016 to speed its globalization. "Investing in Skyscanner was a very good move in the development of Ctrip's internationalization,” said Jane Sun, chief executive of Ctrip.
“The relationship between China and Scotland has always been a positive one. As more Chinese visit Scotland, mutual respect and understanding is reinforced. Ctrip remains by the side of our travelers to ensure that they have a positive experience and we look forward to more collaboration with Scotland across all fields,” Sun continued. “Our opportunities are not only in China, but also in Europe and in the UK,” she added, per the Globenewswire report.
Editor: Ben Armour