Tencent Moves Closer to Becoming China's Marvel With Acquisition of Supercell
Yicai Global
/SOURCE : Yicai
Tencent Moves Closer to Becoming China's Marvel With Acquisition of Supercell

(Yicai Global) June 23 -- A number of strategic merger and acquisition deals is rapidly transforming China's biggest gaming group Tencent Holding Ltd. into the Chinese equivalent of the Walt Disney Co.'s entertainment company Marvel Entertainment Llc.

The latest in a string of acquisitions is Finnish mobile game development company Supercell Oy. Tencent has spent USD8.6 billion to acquire 84.3 percent equity in Supercell, making each of its 190 employees worth USD78.89 million.

Supercell is the developer of the video games Clash of Clans, Boom Beach and Hay Day, all of which are ranked in the top 10 mobile games in the world.

"Tencent's strategy is to turn excellent IPs into movies and cartoons. It is creating a world of entertainment full of iconic heroes," said Mr. Mark Tanner, founder of online research agency China Skinny.

Tencent purchased Riot Games, Inc., developer of isometric strategy game League of Legends, for CNY1.68 billion (USD255 million) in 2011. League of Legends has since become the most popular video game in the world, earning USD9 billion in revenue for Tencent last year.

Tencent was an investor in Legendary Pictures LLC's Warcraft, a cinematic adaptation of the same-name video game. The movie raked in CNY1 billion (USD151.9 million) in its first five days of release in China.

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