(Yicai Global) April 21 -- As the May 1 Labor Day holiday approaches, China's tourism sector is set to experience another peak travel season.
This year, quite a few consumers have opted for long-haul travel destinations for the Labor Day holiday, providing strong support for both the domestic long-haul travel market and the outbound tourism market, indicates data from major online travel agencies, Ctrip.com, Tuniu.com and LY.com.
The Labor Day holiday bookings have also revealed new trends among holidaymakers in terms of accommodation and tour types, with demand for non-standard accommodation such as home-stays and for self-drive tours continuing to rise. Female tourists have dominated the outbound tourism market, with bookings by females born in the 1990s growing exponentially.
So far, 32 percent of online customers opted for domestic long-haul trips during the holiday period, while 41 percent will travel abroad, according to data from Tuniu.com.
Ctrip.com data seems to indicate that most people choose to visit domestic scenic spots during this year's May 1 Labor Day holiday period. The number of travelers planning to visit Guangzhou, Beijing, Sanya, Xi'an and Hangzhou hit a two-year high.
Tuniu.com data also shows that the majority of the visitors are aged 26 to 35. The majority (45 percent) of trips are taken by two people traveling together, followed by family trips with three to five members, which account for 26 percent. Tour products for parents and children and for parents only are also very popular among consumers.
Industry experts project that as the Labor Day holiday approaches, a growing number of purchases of local entertainment programs and tickets will be made via mobile phones, and it will become more common for visitors to make such purchases when they are traveling.