(Yicai Global) March 21 -- Yicai Global has been announced the winner of the Annual Media Award at the ChinaBang Awards 2017 presented by TechNode China. As the English-language news service of China's largest financial and economic media organization – Yicai Media Group, Yicai Global was founded less than a year ago, and has been widely noted for its comprehensive and insightful coverage of the latest news and trends in startups and innovations in China.
TechNode is the Chinese version of TechCrunch, a leading online publisher of technology industry news. The annual ChinaBang Awards were launched in 2011 with the objective of identifying the best startups and innovation initiatives in China. Past winners of the awards include prominent tech firms such as WeChat and ele.me, and some of them have grown into the most successful unicorns in the country.
"With a shift in the global economic landscapes, information communication has become increasingly important. We found that media companies have been playing a unique role in stimulating business technology innovations. This year, we picked Yicai Global, a representative of this force, as the winner for the annual media award," TechNode said.
Yicai Global (yicaiglobal.com) was launched by Yicai Media Group on August 31, 2016, as an English financial news service integrating the group's media resources across different platforms.
In just seven months since its inception, the number of news stories published by Yicai Global has reached 40 to 50 a day, making it by far the largest source of English-language financial information in China. What sets it apart from other similar businesses is Yicai Global's focus on social media, transcending the boundaries of print media and website-based communication models. It has started a partnership with Twitter for content sharing, and innovated content distribution by combining multiple platforms and channels through in-depth collaboration with Cheetah Mobile, one of the leading Chinese internet firms that successfully expanded into global markets.
Within three years, the company plans to build a solid base of foreign users and extend its global influence through accurate, professional, authoritative and unbiased news reporting, high-quality video content and unique data services, said Zhou Jiangong, CEO of Yicai Media Group, in a public statement, stressing that Yicai Global will serve as a reliable communication platform connecting Chinese companies and the market with the world.