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Beijing Kingsoft Office Software Co., Ltd
Public opinion management system
Chapter I: General Provisions
Article 1 In order to improve the ability of Beijing Kingsoft Office Software Co., Ltd. (hereinafter referred to as the "Company") to respond to all kinds of public opinion, establish a rapid response and emergency response mechanism, timely and properly deal with the impact of various public opinions on the company's stock price, business reputation and normal production and business activities, and effectively protect the legitimate rights and interests of investors, in accordance with the Company Law of the People's Republic of China, the Securities Law of the People's Republic of China, the Listing Rules of the Science and Technology Innovation Board of the Shanghai Stock Exchange, Self-Regulatory Guidelines for Listed Companies on the Science and Technology Innovation Board of the Shanghai Stock Exchange No. 1 - Standardized Operation" and other relevant laws, regulations and normative documents are formulated to formulate this system.
Article 2: "Public opinion" as used in this system refers to:
(1) Negative reports and false reports on the company by newspapers, periodicals, television, the Internet and other media;
(2) Rumors or information in the society that have or will have a negative impact on the company;
(3) Information that has or may affect the investment orientation of public investors, causing abnormal fluctuations in the company's stock price;
(4) Other event information that involves the company's information disclosure and may have a greater impact on the trading price of the company's shares and its derivatives.
Chapter II: Organizational systems for the management of public opinion and their work duties
Article 3 The Company shall implement unified leadership, unified organization, rapid response, and coordinated response to all kinds of public opinion, pay attention to the response and cooperation of functional departments, and improve the ability and efficiency to prevent reputational risks and deal with reputational incidents.
Article 4: The Company has established a leading group for the management of public opinion (hereinafter referred to as the "Public Opinion Working Group"), headed by the secretary of the board of directors of the Company/general manager, and composed of other senior management personnel of the Company and heads of relevant functional departments.
Article 5: The Public Opinion Working Group is the leading body for the Company's handling of all kinds of public opinion (especially information questioned by the media), uniformly leading the Company's handling of all types of public opinion, making decisions and deployments on related work, researching and deciding on the Company's external release of information as needed, and its main responsibilities include:
(1) Decide on matters related to initiating and terminating all types of public opinion handling work;
(2) Assess the possible impact of all kinds of public opinion information on the company and the scope of its impact, and formulate a plan for handling all kinds of public opinion information;
(3) Coordinate and organize external publicity and reporting efforts in the course of handling all types of public opinion;
(4) Responsible for the information reporting to the regulatory authorities and the information reporting and communication of the Shanghai Stock Exchange;
(5) Other matters in the course of handling all types of public opinion.
Article 6: The public opinion information processing of the public opinion working group is set up in the company's public opinion management group, which is composed of relevant personnel from the office of the board of directors, the public relations department, the marketing department, and the legal compliance department, and is responsible for the management of public media information; The marketing department and the office of the board of directors shall collect, analyze and verify public opinion and social conditions that have a significant impact on the company in a timely manner, track the changes in the trading price of the company's stocks and its derivatives, study and assess the risks, and report the information and processing of various public opinions to the public opinion working group, and report to the regulatory authorities in a timely manner according to the management requirements of this system.
Article 7 The marketing department of the company is responsible for monitoring the company's official self-media information, including but not limited to the company's official website and other self-media channels, timely collecting and sorting out the interactions, comments, messages and other public opinions that may have a significant impact on the company in the above-mentioned company's official self-media, and summarizing and reporting the situation to the public opinion management team, and the secretary of the board of directors shall make corresponding responses and handling according to the requirements of the company's public opinion working group.
Article 8 The Company and its subsidiaries shall set up a public opinion information contact person, who shall be responsible for monitoring the information related to the Company published by the media, and shall report the information to the Office of the Board of Directors of the Company as soon as possible if a public opinion incident occurs, and assist the Office of the Board of Directors in verifying the corresponding incident.
Article 9: All subsidiaries and other relevant personnel shall report public opinion information in a timely, objective, and truthful manner, and must not be late, falsely reported, concealed, or omitted.
Article 10: The public opinion information contact persons of the Company and its subsidiaries mainly perform the following duties:
(1) Cooperate in carrying out efforts related to the collection of public opinion information;
(2) Promptly inform the office of the board of directors of the company of the public opinion found in the course of daily operations, compliance review and audit;
(3) Other duties such as response, cooperation, and enforcement in the management of public opinion.
Chapter III: Main Methods for the Management of Public Opinion
Article 11: Classification of public opinion information:
(1) Major public opinion: refers to negative public opinion that has a wide range of dissemination, seriously affects the company's public image or normal business activities, causes the company to suffer or may suffer losses, and has or may cause changes in the trading price of the company's shares and its derivatives;
(2) General public opinion: refers to public opinion other than major public opinion.
Article 12: Principles for handling all types of public opinion information:
(1) Rapid response and rapid action. The company should maintain sensitivity to public opinion information, respond quickly and act quickly, and quickly formulate corresponding media crisis response plans;
(2) Coordinate publicity and sincere communication. In the process of dealing with public opinion, the company should coordinate and organize the external publicity work, strictly ensure consistency, and maintain sincere communication with the media from beginning to end. In the case of complying with the information disclosure regulations of listed companies, answer the questions of the media truthfully and sincerely and dispel doubts, so as to avoid unnecessary speculation and rumors caused by opaque information;
(3) Take the initiative to undertake and operate the system. In the process of dealing with public opinion, the company should take the initiative to verify the relevant information in a timely manner, and cooperate with the relevant departments to operate the system and actively cooperate with relevant matters.
Article 13: Reporting procedures for all types of public opinion information:
(1) Report to the secretary of the board of directors
The heads of the relevant functional departments of the company and its subsidiaries and the contact person for public opinion information shall immediately summarize and sort out all kinds of public opinion information and report the relevant situation to the office of the board of directors, and the office of the board of directors shall report to the secretary of the board of directors as soon as possible after verifying the information;
(2) Report to the company's leaders and regulatory departments:
1. After learning of the relevant situation, the secretary of the board of directors shall report to the public opinion working group in a timely manner and take measures to deal with it as soon as possible;
2. For relevant content that can only be determined after further investigation and verification, it must also be actively promoted and emergency response must be made as soon as possible;
3. Where, after assessment, the public opinion working group finds that relevant public opinion information may lead to a major impact and that it is necessary to report to the regulatory authorities, it shall immediately report to the regulatory authorities.
Article 14: Measures for handling all types of public opinion information:
(1) Disposition of general public opinion: The leader of the public opinion working group is to flexibly handle general public opinion based on the specific circumstances of public opinion;
(2) Disposition of major public opinion: When major public opinion occurs, the leader of the public opinion working group should convene a meeting of the public opinion working group as appropriate to make decisions and deployments on the major public opinion. The office of the board of directors and relevant functional departments simultaneously carry out real-time monitoring, pay close attention to changes in public opinion, and the public opinion working group takes a variety of measures to control the scope of communication according to the situation:
1. Quickly investigate and understand the true situation of the incident;
2. After the occurrence of public opinion incidents, immediately inform the company's legal counsel or legal affairs, jointly formulate countermeasures, communicate with the publishing media in a timely manner, and prevent the media from following up and causing further fermentation of the situation;
3. Strengthen communication with investors, and do a good job in investor consultation, visits and investigations. Give full play to the role of the investor hotline and the SSE e-interactive platform, ensure the smooth flow of various communication channels, speak out in a timely manner, do a good job in guiding and resolving the work, reduce investors' misinterpretation and misjudgment, and prevent the expansion of public opinion;
4. Clarify through the official website and other channels as needed. When all kinds of public opinion information may or have had a greater impact on the trading price of the company's shares and its derivatives, the company shall issue a clarification announcement in a timely manner in accordance with the relevant provisions of the Shanghai Stock Exchange;
5. For the media that fabricate or disseminate false or misleading information of the company, if necessary, measures such as sending a "lawyer's letter" and litigation can be taken to stop the infringement of relevant media and safeguard the legitimate rights and interests of the company and investors.
Chapter IV: Confidentiality Obligations and Accountability
Article 15 The information insiders of the relevant departments and subsidiaries of the Company, as well as the consultants and intermediary staff hired by the Company, shall have the obligation to keep confidential the aforesaid public opinion and all kinds of information in the process of disposing of it, and shall not disclose or leak such information to the outside world without permission before such information is disclosed in accordance with the law, and shall not use such information for insider trading. If the breach of confidentiality obligations causes the company to be questioned by the media, damages the company's business reputation, causes changes in the price of the company's shares and its derivatives or causes other losses to the company, the company has the right to take measures against the relevant personnel according to the specific circumstances, and investigate legal responsibility if necessary.
Chapter V: Supplementary Provisions
Article 16 For matters not covered by this system, the company shall implement them in accordance with the provisions of relevant laws, administrative regulations, departmental rules, normative documents and the articles of association.
Article 17 The board of directors shall be responsible for formulating, revising and interpreting this system, and shall take effect from the date of deliberation and approval by the board of directors of the company.
Beijing Kingsoft Office Software Co., Ltd
March 2025
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