The Pop Land City Carnival Tour in Shanghai held its opening ceremony at the Oriental Pearl Tower, with the tour running through Nov. 1 as a key event of the Shanghai Tourism Festival. Marking Pop Mart's first major tour expansion outside of its permanent Beijing theme park, it seamlessly merges Shanghai's iconic landmarks with trendy toy IPs across amusement, dining, retail, and sightseeing. The immersive pop-culture experience injects vibrant new energy into the city’s drive to integrate culture, business, tourism, sports, and exhibitions while fostering new growth in local consumption.