Around 50-60% of the first Xiaomi SU7 Ultra owners previously drove luxury autos from Germany’s big three carmakers, particularly the BMW 5 Series, Audi A6, and Mercedes-Benz E-Class, Xiaomi Chairman Lei Jun said yesterday. Lei outlined three key customer profiles for the new electric sedan: racing enthusiasts, entrepreneurs and professionals in the internet, finance, and trade sectors, and gift-givers. He also noted that the majority of buyers are aged around 35, with women making up nearly 20%.