(Yicai Global) May 30 -- The second round of the Tourism Plus Shanghai exhibition opened at the National Exhibition and Convention Center yesterday.

The expo, which runs till June 1, covers the food, home, transportation, tourism, shopping, and entertainment industry chains and helps to drive consumption, investment, and innovation in the sector.

The event has a special area for the G318 National Highway National Tour Exhibition, which aims to develop tourism along the 5,476 kilometer highway that runs between Shanghai and Tibet Autonomous Region.

A coffee festival being held in the theme pavilion has given businesses in the booming industry the opportunity to meet and talk, while more than 300 coffee shops offer special products to visitors.

New business links between travel destinations and major health sectors, including healthcare, insurance, elderly care, wellness, and Chinese medicine, are also represented at the expo.

The cultural tourism industry's recovery is driving the catering sector's development. “The momentum of this year's consumption recovery has boosted our sales and has also driven the growth in financial results at our supply chain platform,” a staffer from Summer Farm, an ingredients supplier to tea and beverage firms, told Yicai Global.

An exhibition stand with gifts from Shanghai.

Visitors at the stands of participating firms.

A Luckin Coffee employee is filmed at the Chinese coffee chain's booth.

Summer Farm’s booth.

The booths of two nursing home providers.

Editor: Martin Kadiev