China's E-content Reading Market Value Tops CNY28 Billion(Yicai Global) April 25 -- The e-content reading market value in China had grown to CNY28.88 billion yuan (USD4.13 billion) by 2019, marking a year-on-year growth of 13.5 percent, according to a white paper released earlier this week.
The white paper, released by the China Audio-video and Digital Publishing Association, was based on a survey of more than 20 major e-content providers and a corporate industry study, complemented with research on more than 91,600 respondents' reading habits conducted in 209 cities in China.
Young people accounted for a greater part among all e-content readers, and those aged between 18 and 25 are the most willing to pay for their e-content reading.
Editor: Xia Ruirui
