Niantic, the developer of Pokemon GO, a popular augmented reality (AR) mobile gaming app, has raised USD200 million in its B-round financing led by Spark Capital with the involvement of China's NetEase, Inc. [NASDAQ:NTES].
With the new investments, the company will be able to seek new strategic opportunities and invest in the platforms of AR and Niantic in the long term, said John Hanke, CEO of Niantic, in a statement.
Pokemon GO has 65 million monthly active players worldwide a year after its debut in July 2016. This month, the company announced a cooperation deal with Warner Bros. Entertainment, Inc. to jointly adapt Harry Potter for an AR mobile game named 'Harry Potter: Wizards Unite.'
Pokemon GO has not entered the Chinese mainland market yet.