China's JD.Com to Help Shoemaker Guirenniao to Smarten Up Supply Chain
Tang Shihua
DATE:  Oct 18 2018
/ SOURCE:  Yicai
China's JD.Com to Help Shoemaker Guirenniao to Smarten Up Supply Chain China's JD.Com to Help Shoemaker Guirenniao to Smarten Up Supply Chain

(Yicai Global) Oct. 17 -- Chinese e-commerce giant JD.Com will help listed sports apparel and shoemaker Guirenniao to upgrade its manufacturing management and logistics with intelligent technologies.

Jingdong Century Trade penned a cooperation framework agreement with Guirenniao, the Fujian province-based apparel firm said in a statement yesterday. Under the deal, JD.Com will link upper and downstream parts of Guirenniao's supply chain to manage its inventory more efficiently. 

The shoemaker will promote JD.Com as the main online shopping platform for its two brands of Prince as well as AND1. The collaboration will go as far as to sports events where the Beijing-based tech firm will do marketing for Guirenniao to increase the latter's number of followers.

Editor: Emmi Laine

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Keywords:   Sports Apparel,JD.com,Infrastructure Upgrade,E-COMMERCE,Smart Supply Chain,Smart Retailer,Smart Logistics,Social Media,Guirenniao