(Yicai Global) Dec. 27 -- Shunxin Agriculture, a major Chinese food and agriculture business, has signed up as a sponsor for the 2022 Winter Olympics and Paralympics to be held in the Chinese capital.

The move will help promote Shunxin Agriculture at home and abroad, raise its brand awareness and market influence, the Beijing-based company said in a statement. It held a joint press conference yesterday with the Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games.

Shunxin Agriculture is owned by the Beijing city government. Its business covers farm produce, processing, logistics and sales.