(Yicai Global) July 21 -- Chinese smartphone brands' market share in Indonesia was 31 percent in the first quarter, up from 23 percent in the same period last year, state-run Xinhua news agency reported, citing a recently released International Data Corp. report.
While leading non-Chinese foreign brands including Samsung dominated the Indonesian market, their share dropped to 47 percent from 51 percent. Indonesia's domestic companies' share decreased to 17 percent from 20 percent.
China mainly introduced smartphones that target midrange consumers on the Indonesian market, the report said. Chinese brands adopted an expansion strategy in Indonesia and proactively rolled out new products and organized all sorts of marketing activities as they have deep pockets, said Risky Febrian, IDC's Indonesia market analyst.
Indonesia is the largest smartphone market in Southeast Asia. In the first quarter, 730 Indonesia branded smartphones were sold, up 13 percent annually. The top five best sellers were (in a descending order) Samsung, Oppo, Asus, Advan and Lenovo (including Motorola).