(Yicai) Nov. 10 – TÜV Rheinland, an independent third-party testing, inspection, and certification organization, launched its Zero Waste Store evaluation service at this year's China International Import Expo, issuing its first evaluation certificate to ANTA's Zero-Carbon Mission Store at Wukang Road in Shanghai.

"As a representative of Chinese sports brands, Anta has taken the lead in joining the Zero Waste Store project," ANTA Brand President Zhu Chenye said after the company received the certificate on Nov. 7.

Zero Waste Store refers to converting waste generated during store operations into reusable resources as much as possible by reducing waste generation and reusing, sorting, recycling, and disposing of waste in a standardized way.

"TÜV Rheinland will continue to improve the Zero Waste Store evaluation service, deepen cooperation with brands, commercial property operators, and supply chain partners to jointly promote the transformation of commercial terminals from end-of-pipe treatment to source reduction and recycling, and help build a greener, lower-carbon, and more sustainable consumption ecology," said Frank Fang, vice president of customized solutions at TÜV Rheinland Greater China.

The Zero Waste Store evaluation service systematically evaluates the generation and classification, source reduction, reuse, recycling, harmless disposal, and data traceability of waste generated by stores to help companies identify opportunities for improvement and transform the zero waste philosophy into executable, verifiable, and replicable operation practices, noted Zhong Zhehui, technical manager of customized solutions at TÜV Rheinland Greater China.

The certified Anta store embedded the philosophy of reuse and recycling into its construction process during a renovation. It kept its original air conditioning, bought second-hand electronic equipment, set up knock-down shelves, and recycled building waste, including using construction fences to make garbage bins and discarded tiles to create decorations, cutting resource consumption and waste generation at the source.

For display props, the store's exterior decorations were made from Anta's discarded inventory materials, such as environmentally friendly resin poured from discarded fabrics and scraps, while dressing rooms were decorated with defective clothing. In addition, products from ANTAZERO, ANTA's dedicated sustainability platform, sold in the store are packaged in biodegradable bags made from Forest Stewardship Council-certified recyclable materials. Packaging materials are also recycled through internal logistics turnover without directly entering the scrap process, further reducing relevant waste.

Editor: Martin Kadiev