CIIE Interview Series | Logitech Global CEO on China's Key Role in Its Global Business Strategy
Yicai
DATE:  Nov 11 2026
/ SOURCE:  Yicai

(Yicai) Nov. 11 -- Logitech’s Global CEO Hanneke Faber sat down with Yicai Editor-in-Chief Yang Yudong as part of Yicai’s CIIE Interview Series to discuss why China is important to the Swiss consumer electronics firm’s global strategy. From Chinese consumers shaping product innovation, to its Suzhou manufacturing hub, dual R&D centers and AI partnerships with firms like Tencent, Faber outlined how the company is leveraging its China operations to drive global growth, noting that Logitech will also keep ramping up investment in esports internet café and gaming i café channels and keep deepening the development of the esports tournament ecosystem.

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Keywords:   Logitech,CIIE