(Yicai Global) June 5 -- Shanghai launched its Quality Life Live Broadcast Week this week as a spin-off of the May 5th Shopping Festival. Yicai Global visited Simple Mill, a trendy cultural innovation shop in the city center, which is selling popular products including Blind Box figurine sets via live streams.

Simple Mill in Changfeng Joycity, a large shopping mall, is a trendy store for cultural and creative daily necessities. It has also put on a variety of variously themed Blind Box series as they are popular among youth.

The Repolar Fruit Box series dolls are each priced at CNY89 (USD12.5).

A shop assistant live streams to entice viewers with price cuts and an online lottery.

A Jooee & Jooni Blind Box Forest Fairy doll retails for CNY79.

A shop assistant presents a Bluetooth speaker priced at CNY399 in a live stream.

A high-definition touch globe can be used as a desk lamp with adjustable brightness.

Editors: Dou Shicong, Ben Armour

Photo Creditor: Ren Yuming