Ikea Opens Tmall Store to Retail Via Third-Party Platform for First Time
Xu Wei
DATE:  Mar 10 2020
/ SOURCE:  yicai
Ikea Opens Tmall Store to Retail Via Third-Party Platform for First Time Ikea Opens Tmall Store to Retail Via Third-Party Platform for First Time

(Yicai Global) March 10 -- Ikea's flagship store on Alibaba Group Holding's retail platform Tmall has officially opened, marking the first time that the world's largest furniture seller has done business through a third-party e-commerce platform.

Ikea's new online outlet offers an array of 3,800-odd products, comprising 40 percent of its entire range, the Netherlands-based Swedish company said today.

Editor: Ben Armour

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Keywords:   IKEA,Tmall