(Yicai Global) Nov. 6 -- Alfred Kärcher, a global leader in cleaning technology, believes the upcoming CIIE will not only help promote major brands from around the world, but will also enable high-quality brands in niche markets to raise consumer awareness of their products. 

Christian May, managing director of retail sales at the Winnenden-based German firm, told Yicai Global that high-end imported products are receiving increased attention from Chinese consumers who are willing to try new technologies, products, and lifestyles.