(Yicai Global) May 18 -- Lego Group recently debuted its new Monkie Kid product line, the toymaker’s first based on Chinese literary classic Journey to the West, at a global premiere in Shanghai. The series tells a tale of bravery and optimism and includes eight Lego kits.

The new character, Monkie Kid.

The villain Demon Bull King

Iron Bull Tank

A famous Peking opera performer playing the role of the Monkey King at a press conference for the new product line.

Lego Group China’s General Manager Paul Huang talks on how traditional Chinese culture inspired the new Monkie Kid series.

Editors: Tang Shihua, James Boynton