(Yicai Global) April 21 -- Meituan, China’s biggest provider of on-demand online services, reached an agreement with Rainbow Digital Commercial today, in which more than 100 of the retailer’s supermarkets will enter the Meituan app, allowing consumers to place orders online.

The move will offer consumers more diversified and convenient online services, the head of Rainbow Digital’s supermarket business said in a press release put out by the Shenzhen-based firm.

Vendors have strengthened cooperation with internet firms that can provide such services in recent years to meet growing consumer demand for “buying when they want and getting it immediately.”

Peak daily orders on Meituan Shangou, a flash sale retail services platform, topped 11 million in the fourth quarter of last year, per statistics from Beijing-based Meituan. According to the China Chain Store and Franchise Association, the country’s instant retail market is expected to exceed CNY1 trillion (USD145.2 billion) by 2026.

Editor: Peter Thomas