(Yicai Global) Sept. 28 -- Self-service smart shelf operator Chengdu Guoxiaomei Network Technology Co. is merging with smart-shelf provider Fanqiebianli, run by Shanghai Xiaojia Network Technology Co., in order to accelerate the development of new retail in offices.

Guoxiaomei announced the plans on Sept. 28.

After the merger, the original business direction of each firm will generally remain the same, but they will develop self-service convenience shelves and smart-retail shelves in offices as a high priority, domestic media outlet i21st reported.

The new company will use the Guoxiaomei brand going forward. Guoxiaomei's chief executive, Yan Limin, will also serve as CEO of the new firm.

Guoxiaomei focuses on white-collar consumption in office buildings in central business districts, while Fanqiebianli's smart freezing technology can expand the scope of stock keeping units in offices.

Fanqiebianli completed A+ financing worth tens of millions of yuan last week, while Guoxiaomei earlyed bagged USD10 million in it's a-round. Market insiders believe Fanqiebianli's biggest strength lies in offline development, while Guoxiaomei does better in online channels, such as e-commerce.