(Yicai) Aug. 3 -- Sony Pictures and Marvel's blockbuster movie Spider-Man: Brand New Day has earned USD19.2 million at the IMAX box office in China, delivering IMAX franchise records for both opening day and opening weekend.

Spider-Man: Brand New Day marks IMAX China's record opening weekend box office for a single-character superhero film, IMAX China announced today. It accounted for 16 percent of the movie's nationwide box office in the period, with only about 1 percent of total screenings.

Spider-Man: Brand New Day also set a new record for IMAX's biggest opening day for a Hollywood release in China since Avengers: Endgame in 2019, earning USD1.2 million, equal to about one-third of the movie's nationwide midnight grosses, IMAX China noted.

"This landmark performance once again demonstrates IMAX's unique ability to elevate great storytelling into must-see theatrical events, while underscoring the Chinese market's enduring appetite for event cinema," IMAX China's Chief Executive Officer Daniel Manwaring said. "This powerful opening further fuels our momentum through the rest of the summer season, backed by a strong content pipeline ahead."

Editor: Futura Costaglione