(Yicai Global) Nov. 13 -- The sales volume on the whole network during this year's Double-11 e-commerce festival in China, which falls on Nov. 11, reached USD38.2 billion (CNY253.9 billion), revealed Big Data service company Syntun Zongheng Network Technology Consulting Co.

Syntun has monitored 20 'Business to Customer' (B2C) electronic platforms and found that in terms of sales volume during the Single's Day online shopping festival, Tmall, the trading platform of China's e-commerce giant Alibaba Group Holding Ltd. [NYSE:BABA]), accounted for 66.23 percent of the total, with sales volume of USD25.4 billion. It was followed by JD.com owned by JD.Com, Inc. [NASDAQ:JD] and suning.com by Suning Commerce Group Co. [SHE:002024], which achieved 21.4 percent and 4.34 percent of the total sales, respectively. During the Double-11 online shopping frenzy, a total of 1.38 billion parcels are generated on the whole network.

As for overseas demand for the Double-11 shopping hype, Amazon accounted for 7.3 percent, while Tmall International received 5.4 percent of the total international orders. JD.Com's Joybuy recorded 4.9 percent demand, data revealed by Syntun show.

Mobile sales during the festival accounted for 91.2 percent of the total sales on the whole internet, while mobile electronic business consumption has firmly established itself as a trend.