(Yicai) Nov. 13 -- Warm clothing and holiday getaways were best sellers during this year’s Double 11 online shopping gala, as many travel agencies and clothing stores rolled out special promotions, according to the latest data.

The early arrival of winter meant that warm clothing was snapped up during the Double 11 shopping bonanza, which runs from Oct. 20 to Nov. 11, according to e-commerce platform Vipshop.

Sales of sports down jackets more than doubled, while that of children's padded jackets jumped 85 percent. Chinese clothing brands were particularly popular and well-known labels such as Shanshan, Bananain, ESE-Y and Proya saw sales increase exponentially.

Outdoor sportswear was also in hot demand. Sales of football and basketball shoes soared more than five-fold from a year earlier, that of cycling accessories more than doubled and that of jackets jumped 66 percent, according to Vipshop.

Travel bookings surged 80 percent as of 24:00 China time on Nov. 11 from the same time last year and the number of customers doubled, according to online travel platform Fliggy’s figures. Over a third of flight reservations were to overseas destinations. New Zealand, Argentina, French Polynesia and Kenya ranked among the top ten tourist destinations.

"Our turnover in the first week of Double 11 reached CNY2 million (USD274,248), several times higher than during the last promotional event in June," said Jiang Xiong, general manager of Yunnan Zhongfang International Travel Service. The travel agency, which was set up less than a year ago, launched special tours over Double 11, such as an intangible cultural heritage tour, which proved popular among customers.

This year’s Double 11 shopping gala, more people are hunting for bargains in brick-and-mortar outlets. Footfall at the Intime Department Store surged 45 percent year on year, and more than half of its stores achieved double-digit growth in sales.

Editors: Shi Yi, Kim Taylor