(Yicai Global) Jan. 20 -- Chinese technology giant Xiaomi's Mitalk instant messaging app will stop registering new accounts and sending and receiving data on Feb. 1, and deactivate its server on Feb. 19, Xiaomi announced today.

A competitor to Tencent Holdings’ ubiquitous WeChat, Mitalk launched on Dec. 10, 2010.

Beijing-based Xiaomi gave no reason for decommissioning the mini program, but the app's relative obscurity compared with its more prominent rivals is a likely factor.

Editor: Ben Armour, Xiao Yi