recently, Guotai junan securities released an in-depth report on the artificial intelligence industry, pointing out that AI big model enables thousands of industries, and AI + office is the core benefit direction in this AIGC wave. it also analyzes leading enterprises in the industry such as Microsoft, wanxing technology (300624.SZ) and Jinshan office (688111.SH) to sort out investment opportunities in the industry.

previously, Microsoft launched Microsoft 365 Copilot subscription service, which has been embedded into various office software frequently used by users such as Word, Excel, PowerPoint, Outlook, Teams, etc. natural language is used as a channel for human-computer interaction, lowering the use threshold of Office software, helping users to free themselves from tedious transactional work, allowing users to focus more on creative work, thus improving office efficiency. According to the research paper, Microsoft's Microsoft 365 Copilot subscription service uses AIGC technology to reshape the office experience, bringing revolutionary changes to the user's office model.

Domestic manufacturers are also rapidly implementing the landing and iteration of AIGC functions. Guotai Junan analysts believe that Wanxing Technology has been increasing its research and development of AI technology for a long time, and AI products have gradually entered the landing period. At the same time, it actively embraces large model technology to promote the rapid improvement of AI product strength.

AIGC Software A- share listed company Wanxing Technology is a A- share listed company with wide product coverage, large revenue volume and high degree of globalization in China's digital creative software field. Its business covers many countries and regions, with more than 1.5 billion users worldwide and a monthly life of nearly 0.1 billion.

at present, wanxing technology has set up a 100-person technology research and development team, and has successively released new versions with AI functions in major product lines such as video creativity, drawing creativity and document creativity, as well as new products incorporating a number of AI technologies.

in the video creative product line, its wanxing meow shadow has launched AI function kits such as AI segmentation, AI keying, AI noise reduction, AI audio reorganization, AI copy generation, etc. wanxing meow shadow overseas Wondershare Filmora has been connected to ChatGPT and has launched AI script writing function. In the drawing creative product line, wanxing technology has launched the first interactive "picture generation drawing" AI painting software wanxing love painting, which applies wanxing love painting under wanxing love painting, it supports three creation modes of AI text painting, AI drawing and AI stick figure. Users can obtain AI painting works of various artistic styles by inputting a text description, or convert them into painting works after inputting pictures. In addition, its Yitu diagram and Yitu brain diagram have been launched as AI intelligent assistant Yitu AI, ink knife and its overseas version Mockitt have been launched as ink knife AI and Mockitt AI respectively. In the document creative product line, its Wondershare PDFelement has integrated AI capability and launched the intelligent chat robot "Lumi", which can realize functions such as "Chat with AI" and support AI dialogue, translation, polishing and text creation.

research report analysis shows that AI tools can assist in achieving a wider range, anytime, anywhere and personalized effect, and in the direction of AI + education, promote intelligent education to teach students in accordance with their aptitude. In the direction of AI + film and television, AIGC helps generate special effects content, and can generate exquisite animation within 10 minutes overseas. In the direction of AI + e-commerce, AIGC can serve as customer service through interpersonal interaction, in the stage from product shelves to after-sales service, brand merchants can be empowered in many aspects. In the AI + marketing direction, text generation tools such as ChatGPT can already realize the intelligent generation of various types of marketing documents.

facing AI + e-commerce and AI + marketing, wanxing technology has launched wanxing, the first AI video creative software for cross-border full-scene digital human service in China, and has innovated and integrated AI script generation function, bringing users the experience of "full-link AIGC creation" from script, to "real person" appearance, to video automatic generation. users enter a copy, you can quickly generate multi-national digital marketing videos, and can reduce the cost investment to 1/5 of the original, greatly improve the production efficiency of users, large-scale promotion of cross-border short video creation efficiency upgrade.

The research paper further pointed out that AIGC's new product is expected to bring new profit points to Wanxing Technology. According to the 2023 semi-annual results forecast recently released by Wanxing Technology, the net profit of the parent company in the first half of the year is expected to be 35 million yuan to 52 million yuan, an increase of 199.23-344.57 percent over the same period last year, while the net profit after deduction is 27 million yuan to 40 million yuan, an increase of 1302.82-1978.25 percent over the same period last year.