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on September 26, stone technology (688169.SH) released a new molecular sieve mini washing and drying machine M1. Official information shows that this product is a professional-grade mini washing machine, which redefines the washing standard with efficient decontamination ability.
This mini washing machine product from Stone Technology targets the pain points of consumers in the cleaning industry. In recent years, consumers' pursuit of quality life is constantly promoting the upgrading of clothing washing and protection demand, especially in the field of household cleaning. According to the needs of consumers, more and more enterprises begin to redefine "washing dry" as "washing dry protection", highlighting the concept and value of "protection.
Through industry observation, the reporter found that although the home appliance industry has ignited a "mini" trend in recent years, it is small, convenient and fully functional, coupled with the arrival of the single economy and the era of two or three children, mini washing machines have also been favored by many consumers. However, the products currently appearing on the market are expensive but have been criticized by consumers in terms of experience. Many netizens said that the price of some mini washing machines is not low, but they have not achieved the expected cleaning effect, such as low stain cleaning, long washing and drying time, limited capacity and other problems, and even many netizens complain that this category is IQ tax.
therefore, the stone technology of the new molecular sieve mini washing and drying integrated machine M1 has been introduced. as a new player in the washing machine category, it is indeed a question mark whether it can well solve the problem of poor performance of the existing products in washing and drying.
However, if you look at the entire cleaning appliance industry from the perspective of washing machines, Stone Technology, as a head enterprise, has always had its advantages in terms of research and development capabilities and high-quality product reputation. According to the data of Aowei cloud network, taking the "all-round" sweeping and towing robot, which supports sweeping, mopping, self-collecting dust, self-cleaning and other functions as an example, many products of Stone Technology have become the flagship products of the industry, and its market share in China is as high as 26.3, occupying almost 1/3 of the domestic market. At the same time, its newly introduced sweeping and dragging robot P10 Pro integrates advanced functions such as video monitoring, two-way communication, voice interaction, dynamic mechanical arm and hot water cloth washing, and has become a benchmark product.
on the other hand, returning to the category of washing machines, the H1 series of washing and drying integrated machines launched by stone technology at the beginning of this year has opened up a third drying technology for the whole industry. it has won the recognition of the industry and the market with the convenient experience of low temperature without hurting clothes and direct wearing after drying brought by self-developed molecular sieve low temperature drying technology. At the same time, according to official website information, the new molecular sieve mini washing and drying machine M1 will support 20 professional washing procedures such as underwear special washing, Bra washing and baby washing, redefining the washing standard with efficient decontamination capability. At the same time, with its research and development of molecular sieve low-temperature drying technology, with advanced solid adsorption technology to achieve low-temperature drying, to ensure the drying effect at the same time to maximize the protection of clothing fiber activity, including silk, cotton and other materials, has become the industry benchmark products. In addition, the product will be equipped with multiple sterilization technology to achieve a 99.99 percent sterilization rate, further improving the hygiene standards of washing.
Some industry experts said, "In the current situation of continuous refinement and upgrading of demand and scene demand, various washing machine companies are using intelligent means to continuously upgrade their products. On the basis of its own innovative genes and research and development capabilities, Stone Technology has launched this M1 mini washing and drying all-in-one machine to enter the sub-demand field with professional standards, or have the opportunity to break the deadlock in the development of the stock market."
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